CASE STUDY 1: Rihanna..

Rihanna

Robyn Rihanna Fenty was born on the 20th February 1988 in Barbados.

Her debut studio album was called 'Music of the Sun' which reached the top 10 in the Billboard top 200 songs chart. Her next album, 'A Girl Like Me' peaked within the top 5 in the chart, and also led the way for single 'SOS' to be her first number one hit.

Since her first appearance in the charts with 'Pon De Replay' in 2005, Rihanna has achieved 7 number one singles, which is the most for any artist within that time space.

She has received several awards for her contribution to the music world, including 'Favourite Soul/R&B female artist and Favourite Pop/Rock female artist, both at the American Music Awards.

As well as keeping up this profile and career of a female recording artist she is also one of Barbados' honorary cultural ambassadors, keeping the dedication to the country she was born in, and where she grew up.

Recently in January 2010, Rihanna has also been awarded two Grammy Awards for Jay-Z's 2009 single, 'Run This Town'.

But even more recent in August 2010 Rihanna had a Waxwork made of her in Madame Tussaud's in Washington D.C.

In the future Rihanna is to:

- Release her fifth studio album, 'Loud' in November 2010, it's lead single being Only Girl(In the world) - Which is going to be digitally released in The United States on 13th September 2010.

- She will also release a self titles book.

- And on top of everything she is also working on Peter Berg's film, 'Battleship', which is due for release in 2012.

Rihanna's first appearance with 'Pon De Replay':

From watching the 'Pon De Replay' and her new single for 2010 'Only girl (In the world)' I saw one change straightaway which shows how her music has changed to suit the times she is producing it for (keeping up to date.) In the Pon De Replay video her body is constantly on show, and men are always watching her as an object. But with the new video she's shown she to be fierce and idependent - which is a thing to be proud of today and in 2010. It shows how she has grown up, and the lyrics 'I'll make you feel like a man... Only girl in the world' is telling a man why she is the right girl for them, that she is different and unique. This shows a change not only in her music and video choice, but also a new attitude.