All Filming Shot's (Catwalk & Re-shoot, 'Charity Shop')

Journal Thursday 16th Decmeber 2010

Doing a re-shoot of the catwalk scene after school yesterday means all our filming is complete! Hopefully we won't feel that anymore needs to me re-shot. Tomorrow we break up for the christmas holidays so now all the filming is complete, we can come back to school and focus on our editing.

Journal 15th December 2010

We have decided to get what we need filmed in time to do re-shoots if they are needed and editing that we need to change the person who plays Lucy Star. Kathryn has put herself foward to take the role so yesterday in a free lesson we filmed Kathryn in the costume cupboard being Lucy Star and singing along to the song. All that is left now is the re-shoot for the catwalk scene, hopefully we can do that tomorrow after school.

Journal 13th December 2010

Today after school we stayed for just over an hour to start the filming of Lucy Star in the costume cupboard. We got some shots of her with some clothes, and will finish of that filming tomorrow when we have a free lesson to do some more in. We also have a double Media lesson tomorrow so we will spend this re-shooting some of the catwalk scene that we thought could be improved, and some footage was lost so now we have the time to easily re-shoot those sequences. Hopefully by the end of the week we will have the majority of filming done ready to edit.

Digipak Design

Journal 3rd December 2010

On monday we got to film the whole catwalk scene with the 'clones'. It went really well and we are hoping to be able to edit and film the rest within the upcoming weeks.

In my opinion, I felt as though we had planned it all well, and stuck to our storyboard but changed in area's that we thought may look better, this helped as we got to film the entire scene in just over two hours after school. We took some costume and location shots when we were filming so I will upload those next.

The snow has stopped us filming anymore this week or being in school to edit. This means when we get back, we have two weeks to finish off filming and do all our editing, but I'm sure we will be able to complete it all on time.

Journal 28th November 2010

We are now at the time of the project where we are have planned and started to film. Our Charity shop scene has come across as quite difficult as it's hard to find a charity shop that we let us film what we want to. After trying to come up with alternative idea's for this scene, I came up with the idea of filming in the school's costume cupboard that is used for drama. It has a range of different styles of clothes used in all different school productions. We can dress the room so that we can still give it the same attraction a theme that we wanted to show of a carefree environment. It was also easy to get permission to use the room and we can also easily do re-shoots of the scene when necessary.

In the week we also went to Bexleyheath to get all the costumes and equipment that we need. We got all clone costumes, and have agreed that the model's will wear their own clothes when walking it in their own style, to save us time and money on deciding on more costumes. We also got tinsel and spray paint to build the cloning machine.

Journal 23rd Novemeber 2010

Today we concentrated on our storyboard, realising that we needed to provide more shots and break down or idea so we are presenting it more clearly. This also needs to be broken down into several more shots as we need to include every different frame we are going to include and produce in the production of the music video.

Linking Our Idea to Andrew Goodwin;

A criticism of our pitch was that we should link our idea to the music video theory by Andrew Goodwin.

1) "Music video's demonstrate genre characteristics." The first setting of our video is in a Charity shop, this shows the type of shops that Lucy Star prefers and would typically shop in. The second shows her creating havoc on the catwalk by rebelling against the 'clones'. This shows that she is against people copying one another and following the crowd of mainstream fashion, showing her with a care-free personality and not worrying what other think of her.

2) "There is a relationship between lyrics and visuals." In the charity shop and on the catwalk shows Lucy Star doing what she wants to do, just enjoying herself and having an enjoyable time, "Girl's Just Want To Have Fun."

Journal 18th November 2010

Today we looked more into Digipak designs and the way they are constructed. In every group each person designed a separate design in how they wanted their artist to be viewed. It was interesting to see how the case of the Digipak goes together, and I enjoyed creating the design from scratch. I now look forward to taking photographs of our artist on the shoot and putting the Digipak together on the computer, with text and image.

Feedback From Pitch 11/11/10

Our group pitched to the class today with the powerpoint previously posted on my blog. Below are parts that worked, didn't work and just suggestions that the class made. Each group had a sheet to write feedback on and we have collected it and wrote it below;

Parts the class thought were good/appropriate;
-Characters well planned
-2 easy locations
-Shows Lucy’s identity
-The changing room scene
-Song matches her characterises
-Clever idea about cloning machine
-80’s style for artist

Things they think we should develop or change;
-Confusing storyboard (Too simple)
-Think about the way you have used media language and link to Goodwin’s theory
-Need to find charity shop
-How are you doing the catwalk
-How would you film in the charity shop

Elements they think need more work on;
-Do you have permission for a charity shop
-How will the catwalk be shot and made

Moodboard Animato

This is our storyboard that we drew out roughly to base our idea on. A critcism when we pitched our idea was that the storyboard was confusing. I think this is because the drawings are quite simple and basic. When our idea is more clear and we've planned furter, we may build on top of the storyboard just to make it more clear to anyone looking at it. The basic outline is; Lucy Star in the charity shop changing room, her mum rings her - Leads into catwalk show.

Pitch

Pitch

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This was our pitch for the music video which we presented to the class. Our only criticism was to show how our video would link with Andrew Goodwin's Music Video Analysis.

Moodboard For Music Video

This is the moodboard we created to show our music video idea's. It includes the two opposites in which we are basing our music video on.
-On the one side we have Lucy Star's personality and her inspirations. It includes her musical tastes (Lady GaGa & Florence, from Florence and the Machine.) Also as our video is based on a fashion show and the catwalk we included her fashion tastes (Charity Shops & Vintage clothing.)
- On the other side (and her complete opposite) is the whole 'Wag' personality. It includes celebrities such as Cheryl Cole which ae associated with being fake (from the fake tan to hair extensions etc.)
The moodboard is to put across our idea of Lucy Star being an opposite to what other people are trying to make themselves to be in society. The whole idea shows Lucy Star as her own person and being an individual.

Simlilar Music: Natalie Cole Wild Women Do

When performing the song 'Wild Women Do' Natalie Cole is shown to be a strong and independent woman. She drive's her own car and is dressed to impress in smart clothing. The other girls playing the instruments are shown to be dressed in skimpy clothing, which reflects one of Andrew Goodwin's theories that voyeurism is used to attract viewers to the video particularly male's who are viewing women in a voyeuristic way. Some of the lyrics also portray the image of independence such as, 'You tell me you want a woman who's as simple as a flower.
Well if you want me to act like that, You'd better pay me by the hour'. Showing to the audience the message she is trying to get across that she is not like all those other women, she works and she doesn't want to be a clone of everyone else. Also when saying 'Wild Women Do and they don't regret it' shows she doesn't care what other people think. They way she also looks into the camera and her actions, aren't aggressive but show that she can stand up for herself and isn't scared to speak her mind. The song was also used in the credit for 'Pretty Woman' which is a romantic comedy that shows Julia Robert's playing Vivian Ward who is a prostitute. I think this song shows in independence, and works with this film, as it shows a woman will always try and support herself even if it means like the story of 'Pretty Woman'.

Digipack Analysis

Digipaks.

Digipaks are made usually from paper or cardboard. They consist of plastics holders which are capaple of holding up to a CD and a DVD inside. The packaging is used for CD singles being released, special CD edition packs or holding a CD and DVD all in one package.
It grew popular in the early 2000's with artists and producers as the normal jewel case would crack easier than a digipak case.
AGI (The registered owners) have now created the digipak i-create. It is a web supported concept that is aimed at the download, music, photo and creative markets. One of the most recent albums having a digipak only release is 'Teenage Dream' by Katy Perry.

Cyndi Lauper - Girl's Just Wanna Have Fun Lyrics.

I come home in the morning light,
My mother says "When you gonna live your life right?"
Oh,mother,dear,
We're not the fortunate ones,
And girls,
They wanna have fu-un.
Oh,girls,
Just wanna have fun.
The phone rings in the middle of the night,
My father yells "What you gonna do with your life?"
Oh,daddy,dear,
You know you're still number one,
But girls,
They wanna have fu-un,
Oh,girls,just wanna have
That's all they really want.....
Some fun....
When the working day is done,
Oh,girls,
They wanna have fu-un,
Oh,girls,
Just wanna have fun....
Girls,
They want,
Wanna have fun.
Girls,
Wanna have
Some boys take a beautiful girl,
And hide her away from the rest of the world.
I wanna be the one to walk in the sun.
Oh,girls,
They wanna have fu-un.
Oh,girls,
Just wanna have
That's all they really want.....
Some fun....
When the working day is done,
Oh,girls,
They wanna have fu-un.
Oh,girls,
Just wanna have fun...
Girls,
They want,
Wanna have fun.
Girls,
Wanna have.
They just wanna,
They just wanna.....
They just wanna,
(Oh....)
They just wanna.....
(Girls just wanna have fun...)
Oh...
Girls just wanna have fu-un...
They just wanna,
They just wanna....
They just wanna,
They just wanna....
(Oh...)
They just wanna...
(They just wanna have fun...)
Girls just wanna have fu-un...
When the workin',
When the working day is done.
Oh,when the working day is done,
Oh,girls...
Girls,
Just wanna have fu-un...
They just wanna,
They just wanna....
They just wanna,
They just wanna have fun...
Girls just wanna have fu-un..
They just wanna,
They just wanna....
They just wanna,
They just wanna....
(Have fun..)
They just wanna,
(Girls wanna have fun)
They just wanna....
Oh,girls...
(Wanna have fun....)
Girls just wanna have fu-un.
When the workin',
When the working day is done.
Oh,when the working day is done,
Oh,girls,Girls just wanna have fu-un.
They just wanna,
They just wanna....
(Oh,girls...)
They just wanna,
(Have fun....)
Oh,girls..
Girls just wanna have fu-un
They just wanna,
They just wanna...
When the working day is done...(fades)

Audience Profile for Lucy Star

Target Audience Profile for Lucy Star. on Prezi

Journal 19th October 2010

Today in lesson we began our storyboard, ready for shooting. Soon we will take photographs of the shots and load it up to create a presentation of our storyboard, and planning of what will happen when we shoot our video.
This will create a clear format for our music video, also making it easier on the day of filming, and the days running up to it, as it is giving us a clear plan and idea to run with. Although parts can be changed when we think it will benefit the video, this storyboard will act as our base to build upon.

Similar Music: Madonna Material Girl

Material Girl by Madonna was released on January 30th 1985 by Sire records. At the beginning we are shown two men watching her performing on a cinema screen, criticising how big of a star she is. This shows the aspect of men looking at women, and looking at their bodies, like she is something to be looked upon. Again, we see another man looking in on a woman, who is on the phone- the colours show alot of pink and red, conotating love and maybe danger. The connotation of danger could be used in these scene, as the man has obviously been let down by the female, showing his pain. When it opens out onto Madonna performing the song, The pink and red again plays a big part part again, she is acting flirty and feminine, with a group of men surrounding her, and playing along with her flirtiness. She plays along with each of these men for their 'material possesions' which shows the danger as she goes along of hurting them, as she goes from one man to another (red connotations.) At the end, showing Madonna in white and with white flowers, shows although she likes her material possesions, deep down the simpler things make her most happiest and content (White - pure, real.) The whole image for the video was taken from Marilyn Monroe's performance in 'Diamonds Are A Girls Best Friend'.

Music Video Codes and Conventions;

After researching into how music video's are constructed, there are two categories that the construction is separated into:

- Technical

How technology and equipment is used

The different camera shots (Tracking, crane shots, tilting, panning and close ups that are used a lot on performance video's) and the style of editing (Split screens and cuts)

How sound can be used (Diegetic and Non-diegetic)

- Symbolic

How meaning is created (Mise-en-scene such as; props, they way the artist acts (their performance, costume and location.)

Different styles of music video's can include; Animation, performance by a band/artist and a storyline that the audience follow (narrative.) Some even include a mixture of a performance and a narrative matching alongside one another, cutting in between the two.

Most video's have typical traits to match their genre. For example Pop music is usually shown with bright colours and lights, a fun and bubbly atmosphere and usually portray an image of innocence. Hip Hop/R'n'B usually shows women in a voyueristic way (Andrew Goodwin.)

With our artist I think we want to be putting across a bright and care-free attitude to the video, to show the personality of Lucy Star.

Our Artist Brief.

Journal 12th October 2010

Today in the lesson we began making our mood board, to get down all of our ideas for our music video. Our idea is a fashion show to show how people are cloned to all look similar in today's society. It will show a contrast, as our artist 'Lucy Star' will be unique, and the complete opposite to the streotype. The mood board contains photo's of 'Wag' like characters in contrast to the photo's of Lucy Star's style (punk, pop, eccentric.)
We thought this would be suitable because our artist 'Lucy Star' is such an eccentric and unique character that we wanted to show the contrast between her and what is expected of us in society today.

Music Video Director Research: Jake Nava

Jake Nava

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Sony BMG

Sony BMG began as a 50/50 venture between Sony Music Entertainment and Bertelsmann Music Group. It is one of the four big music companies and includes ownership and distribution of recording labels such as Arista Records, Columbia Records, Epic Records, J Records, Jive Records, Legacy Recordings and many more..

Sony Music has a range of different local artists and international superstars.

They have 3 frontline music companies, RCA, Epic and Columbia.

Some of the Artists on their books include; Leona Lewis, Will Young, Justin Timberlake, Usher, Dido, Foo Fighters, Kings of Leon, The Hoosiers, The Script, Bob Dylan and Pink.

Sony Music Entertainment is 100% owned by Sony corporation of America.

Rough Trade 21st Century

How has Rough Trade evolved in the 21st century?

- They have entered an equal partnership with Sanctuary and the Beggars group, this ensured stability on a worldwide basis - financially. Rough Trade now has a bigger US presence, one which will continue to grow.

How are their working practises different to the music produced through programmes such as X Factor?

-

What successes have they had at this time?

- In 2008 the artist 'Duffy' released the 1st number one single for Rough Trade with 'Mercy'.

How has Rough Trade's ideology developed for the company in the present day?

- They are progressing to find themselves global stars and wanting to create important releases for the future.

Rough Trade 1990's

What problems did Rough Trade incur at the start of the 1990's?

- In March 1991 2/3 of the staff had been axed due to loss of money and not being able to fund the business, on June 1st 1991 Rough Trade stopped trading.

What effect did this have on the record label and distribution?

- It had to stop trading and releasing new material for artists as record deals were put on hold as they just didn't have the money to fund or run the business.

How did major record labels branch out into the independent music scene?

- They began to record with artists of different genres rather than just one category, enabling them to have a wider audience.

What actions were taken to revive Rough Trade?

- In late 1991 Geoff (The original founder) and his new business partner re-invented Rough Trade.

What new music industry areas did Rough Trade begin to work in and with which artists?

- They began to expand their company to the US, and old artists ended up coming back like 'Scritti Polliti' as they claimed they had never been away and made it all the way to the Mercury shortlist. Whilst they also released by other artist including; The Libertines, British Sea Power, arcade fire and many more..

Rough Trade 1980's

How did contracts effect the development of Rough Trade?

- Artists wanted contracts with Rough Trade as they split profit equally, which was a much better deal than they would receive with a mainstream label such as Sony BMG. Although this was helping Rough Trade create a name for themselves with these big acts, behind the scenes money became tight, as they weren't taking enough credit for their work.

What issues occurred between the record label and distribution?

- As mainstream label's were able to promote their music on a much bigger scale, many acts such as the 'Stiff Little Fingers' dropped Rough Trade as their label to sign to a mainstream label, when their music was becoming known, but only through using Rough Trade to promote themselves.

What changes did this lead to within the business structure of Rough Trade?

- For the business structure this took a big knock as they found out in 1982 when Rough Trade bought in their 1st accountant, showing they owed money they didn't have as they weren't making a big enough profit, and artists were dropping them to sign to mainstream.

What has been Rough Trade's ideology and how was this effected by the change in structure?

- The ideology of Rough Trade has always been to promote a 'challenging' type of music, and giving artists a fair chance. This changed as they realised if they wanted to stay in business they had to start signing contracts where they received more profit for their work.

Which artists led to success for Rough Trade?

- An successful group for them was 'The Smiths' (Who started Indie music), they became a well know group in the 80's internationally and big companies were interested but they decided to stay faithful to Rough Trade, and show they respected what they had done for them.

What music trend emerged at the end of the 1980's?

- Indie music became mainstream, but at the end of the 1980's the rave scene exploded.

What differences were there at this time between Rough Trade and other independent music labels?

- At this time when the rave scene became big, Rough Trade still stuck to what they believed and didn't want to promote mainstream culture in their label, therefore missing out on the type of music which was overtaking indie etc..

Rough Trade 1970's

How did rough trade start?

-Rough Trade began when Geoff Travis opened the one record shop 30 years ago.

Which music trends were popular?

-In the summer of 76' the punk rock era had exploded.

What was the ethos of Rough Trade?

- At this time punks were revolting against all mainstream music, and they wanted to support this by selling a different genre of music to mainstream.

How was rough trades different to large corporations?

- Instead of matching their music to what was popular at the time, they went against the norm by selling 'challenging' records (e.g punk) so they didn't coincide with mainstream culture.

What techniques were used to expand the Independent music scene?

- Rough Trade created an alliance between punk and reggae music, which was seen as a "unique/alternative spirit".

How did this lead to Rough Trade's expansion?

- This created a new type of music and showed independent artists that you don't have to be part of mainstream music culture, to become popular. This led to artists sending in their recordings and approaching Rough Trade as an Independent music label.

What type of business structure existed in the 1970's?

- Rough Trade was given a record by a french band - this prompted them to start their record label. When they signed artists they weren't interested in building an empire or just making money, so they shared profit equally with the artist. This type of contract by independent labels were dominating over mainstream labels as it was more relaxed.

Explain the successes of the distribution department and record label..

- In the 70's record distribution was controlled mainly by big companies, so Rough Trade started mail orders to other companies to sell independent records, giving independent artists a chance to get the music across. Where the profit was cut exactly by half more artists began to contact Rough Trade, this is when Independent labels started to affect the big companies as the artists began to abandon mainstream labels. In 1978 Daniel Miller set up 'Mute Records' and used Rough Trade as a distribution service, allowing Rough Trade to start using new records to sell.

Journal 28th September 2010

Today we chose our groups, I am working with Kirstie, Kathryn and Jade. Our artist is called Lucy Star and is using the song 'Girls Just Wanna Have Fun' by Cyndi Lauper.

Andrew Goodwin's Video Analysis

1) Music video's demonstrate genre characteristics (e.g Stage performance in a rock video, dance routine.)

2) There is a relationship between lyrics and visuals.

3) There is a relationship between music and visuals. ( Amplifies, illustrates, contradicts.)

4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style.)

5) There is frequently reference to notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment of the female body.

6) There is often intertextual reference to films, TV programmes and other music video's etc.

Intertextuality - There are different ways of bringing intertextuality to a music video.

- Stylistically - By imitating the style of a film or television genre, video game, cartoon etc.

- Theme/ Narrative - George Micheal's 'Outside' uses intertextuality both stylistically in parts and through its narrative.

- Content - Some video's contain more subtle intertextual references within their content, a nod to a person or a character, political comment or current news item.

Purpose Of Intertextual Referencing

Intertextual references can add another dimension of meaning to a text, as well as fulfilling an important role for audiences. They work on different levels so people understand. Those who do get it feel 'privileged' as though they are in on a secret.

Technical Code's

Camerawork

How the camera is used and how images are sequenced will have a significant impact upon the meaning. Camera movement, angle and shot distance all need to be analysed.

Camera movement may accompany movement of performers (Walking, dancing etc.) But may also be stage performance.

The close up shot predominates and creates a sense of intimacy for the viewer.

Editing

Most common editing technique for music video's is the fast cut montage. They also use a slower pace and gentler transitions to establish mood.

They also use Digital effects such as split screens, colourisation and blockbuster film style CGI.

Chroma Key = Green/Blue screen.

High quality videotape recorder's enabled many pop acts to produce promotional video's quickly and cheaply.

In the 1990's many technical codes became common, the most common was a fast cut montage. Lack of edits, long take/steadicam was also a common experimentation. Other common techniques were multiple viewing and Non-representational techniques where the artist was never shown.

By the mid-1980's releasing a music video to accompany a new single became standard.

Music Video's

Music Video's have been around in the 1920's.

Artists (Jazz musicians) such as Bessie Smith made short films to accompany popular songs (1929).

In 1965 Bob Dylan filmed Subterranean Homesick Blues as a segment for D.A.Pennebaker's film, 'Don't Look Back' - Widely credited as one of the first modern music video's.

In 1970 the record industry discovers TV shows are a great opportunity to promote their artists, on shows such as Top Of The Pop's.

In 1975 Bohemian Rhapsody is seen as a 'groundbreaking' video released by queen.

CASE STUDY 2: Madonna..

In 1982 Madonna released the single 'Everybody' through Sire Records. Directed by Ed Steinberg.
This was her first release and they had a budget of $1500 to produce the video.
In 1982 Madonna's style consisted of; Baggy trousers, boyish clothes and hair, vampish make-up, glamorous earrings (This may of been a hint of the glamour that Madonna was going to be wearing the future, hint of what was to come?) and she was unpolished, not the look of a pop star. - As a new and upcoming artist the look that she portrayed was copied by her audience.

In 1984 'Like A Virgin' was released again through Sire records. Directed by Mary Lambert.
This was a very different type of look which consisted of a fairy-tale/romantic look, it showed her in a romantic location (Venice). By now her iconic 80's look was an established image, this video release was the start of her showing the two sides to herself as an artist, the girly/pretty/romantic look and the fierce/independent look.
In 1989 was the release of 'Like A Prayer' again by Sire Records, and also directed by Mary Lambert.
This video was her first to become quite controversial as it featured burning crosses, which was offensive to many of the audience.
Though many connotations could be taken from the video as in one shot features a glow behind her, which can be seen as angelic. She also comes across quite feminine and sexy in the video in what she's wearing - sex appeal.

1991 was the release of 'Vouge' through Sire records. This time directed by David Fincher.
It was Madonna's 8th US number one and at this time Madonna had quite a glamorous look, forming a Marilyn Monroe style. In this video she contradicted the norm by being a female singer surrounded by male models.
In 1992 was the release of 'Erotica' through Maverick (Which Madonna had set up as her own label) This was directed by Fabien Baron - A fashion photographer. It included dirty/grainy images, which was aired 3 times on MTV before being banned.

1996 was the release of ' Evita - You must love me' - this was the most successful film she was in, it was at a time where she was becoming age appropriate (approaching 40 and becoming a mum). This was a classier and revamped look for her.

1998 was the release of 'Ray Of Light' - Maverick. Directed by Jonas Akerland (Who also directed Beyonce & Lady GaGa's telephone single). It debuted at number 2 in the US. In the video she had long hair, quite hippyish, wearing a denim on denim look, which was big at the time and looked like a cowboy - showing she was back to her American roots.
In 2001 'What it feels like for a girl' was released through Maverick, and directed by then husband at the time Guy Ritchie. This was he 2nd time that her video was banned on MTV and VH1 due to its scene of murder by car.
2002 - 'Die Another Day' Showed references to history of Bond films.
2005 - 'Hung Up' Released through Maverick , directed by Johan Renck, this tried to show her younger image, with younger backing dancers and use of street dance , which was popular at the time (She was trying to keep with the times).
2008 - '4 Minutes' Released through Maverick - Featuring popular, young artists (Modern).

Journal 21st September 2010

Today we looked at the Madonna case study powerpoint. I've copied down the notes and have now put them up on my blog to use as a second music artist case study, alongside my Rihanna one.

CASE STUDY 1: Rihanna..

Rihanna

Robyn Rihanna Fenty was born on the 20th February 1988 in Barbados.

Her debut studio album was called 'Music of the Sun' which reached the top 10 in the Billboard top 200 songs chart. Her next album, 'A Girl Like Me' peaked within the top 5 in the chart, and also led the way for single 'SOS' to be her first number one hit.

Since her first appearance in the charts with 'Pon De Replay' in 2005, Rihanna has achieved 7 number one singles, which is the most for any artist within that time space.

She has received several awards for her contribution to the music world, including 'Favourite Soul/R&B female artist and Favourite Pop/Rock female artist, both at the American Music Awards.

As well as keeping up this profile and career of a female recording artist she is also one of Barbados' honorary cultural ambassadors, keeping the dedication to the country she was born in, and where she grew up.

Recently in January 2010, Rihanna has also been awarded two Grammy Awards for Jay-Z's 2009 single, 'Run This Town'.

But even more recent in August 2010 Rihanna had a Waxwork made of her in Madame Tussaud's in Washington D.C.

In the future Rihanna is to:

- Release her fifth studio album, 'Loud' in November 2010, it's lead single being Only Girl(In the world) - Which is going to be digitally released in The United States on 13th September 2010.

- She will also release a self titles book.

- And on top of everything she is also working on Peter Berg's film, 'Battleship', which is due for release in 2012.

Rihanna's first appearance with 'Pon De Replay':

From watching the 'Pon De Replay' and her new single for 2010 'Only girl (In the world)' I saw one change straightaway which shows how her music has changed to suit the times she is producing it for (keeping up to date.) In the Pon De Replay video her body is constantly on show, and men are always watching her as an object. But with the new video she's shown she to be fierce and idependent - which is a thing to be proud of today and in 2010. It shows how she has grown up, and the lyrics 'I'll make you feel like a man... Only girl in the world' is telling a man why she is the right girl for them, that she is different and unique. This shows a change not only in her music and video choice, but also a new attitude.