2) There is a relationship between lyrics and visuals.
3) There is a relationship between music and visuals. ( Amplifies, illustrates, contradicts.)
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style.)
5) There is frequently reference to notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment of the female body.
6) There is often intertextual reference to films, TV programmes and other music video's etc.
Intertextuality - There are different ways of bringing intertextuality to a music video.
- Stylistically - By imitating the style of a film or television genre, video game, cartoon etc.
- Theme/ Narrative - George Micheal's 'Outside' uses intertextuality both stylistically in parts and through its narrative.
- Content - Some video's contain more subtle intertextual references within their content, a nod to a person or a character, political comment or current news item.
Purpose Of Intertextual Referencing
Intertextual references can add another dimension of meaning to a text, as well as fulfilling an important role for audiences. They work on different levels so people understand. Those who do get it feel 'privileged' as though they are in on a secret.
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