Monday 21 February 2011

Evaluation

2) How effective is the combination of your main product and ancillary texts?
- When we were told to complete the entire package for the artist, including digipak and poster, I began research into other artists examples of these and a common theme was the idea that each item was linked in some through through font or image. This was something that I felt was important in completing the promotion package successfully.
With my digipak and poster I used the same font for both, when I discovered this font I thought it was really fitting to our artist as it incorporated the use of stars and it looks like a soft and where it looks quite messy, showing that Lucy Star isn't one that cares to much to be prim and proper. I chose to use the images on my digipak as this showed Lucy Star having fun, with her friends and on the back cover shows her just messing about and showing that she doesn't mind people seeing her in this way of just being herself. I feel my poster design was quite simple, but I felt this in a way portrayed how our artist just wants to get her message across and all the information is there and clear in one quick burst for the spectator. I feel the purple colour scheme shows the bright but subtle side of Lucy Star's personality, and the mismatch of colours on the digipak quote shows bursts of what Lucy Star is all about. Both pieces incorporate the 'Rough Trade' logo to show where Lucy Star belongs and the digipak includes all the copyright information and barcode. Overall I think all my pieces work well together as they link in some together, without this sort of link I feel that real life promotions would suffer as you need someone to recognise someone's style straightaway when viewing them.

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