- When first receiving the brief as a group we felt that pursuing the idea of Lucy Star and her persona as we all felt that it would be interesting to see how we all interpreted the idea and how we all visioned the final outcome. When we saw the choice of songs for the first time I think 'Girls Just Wanna Have Fun' stood out for us as there was so many interpretations that we all had, meaning that we had a lot of different ideas to work with.
When looking at music video's, there is a lot of elements that make up the finished piece. We first looked at Camera Work - Many video's show that you have to use a range of shots including long shots, close ups and mid shots. These were all used in different ways to identify with the location, to identify with other characters in the video and to show the emotions that the artist is portraying. The close ups also allow us to show a performance aspect and allow the audience to identify with the lyrics.
Mise-en-scene - This includes the props and the way in which we arrange the performer(s), lighting and the costume. When filming for the artist Lucy Star we had to make sure each location was well lit and that our performer was acting in way that they felt they could just let go and have fun. Another aspect we had to think about was also the way in which we show Lucy Star with her friends as we felt this was important within in the video as the girl 'having fun' needed to be shown alongside people she felt comfortable with and showing that she could also 'let go' around the company of other people.
Editing - A predominant feature in editing is the use of jump cuts. This allows an audience to see different aspects of a performer in such a short space of time. Another technique we used in the video was the use of split screens, I really liked the way they looked and although the one of Lucy Star dancing may seem random when it pops up, I think it really works well as it shows her as a quirky character just letting go.
When looking at the the theory of Andrew Goodwin, we see it says that we are made to look upon women in a voyeuristic way, but purposely we have not included that notion of 'looking' within the video for Lucy Star as our artist is not someone to be looked upon in that way. We wanted her to come across in a way which just shows her being herself. In the video we do show some different close-ups of our artist as we wanted the audience to identify with Lucy and her quirky persona that she has.
I think that within our music video we have chosen to go against some traditional video conventions as we felt our artist was not the kind who should be looked at in a voyeuristic way by men, but then again allow the spectator to get to know Lucy Star. From our brief I feel we have taken a 'softer' approach the image of Lucy Star, as we have shown her in a more feminine light, but at the same time have kept her priorities of just being shown to be having fun and enjoying life, not caring what others think and enjoying time with her friends. We were also advised to make sure the first line of the song was performed in the video, I found this was very important as its the first time you are introduced to the artist, and as a spectator you want to interact with the artist straight away.
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